Email Marketing
AskCMO Email Marketing
Year :
2025
Industry :
Paid Media
Client :
Time Media
Project Duration :
5 Months
Problem :
AskCMO, a platform focused on interviewing top business professionals, faced challenges in consistently sourcing and engaging qualified candidates for their interview series. The team relied heavily on manual outreach through LinkedIn, which was time-consuming and yielded inconsistent results. There was no structured email campaign in place to nurture or convert high-quality leads into confirmed interviewees. As a result, lead response rates were low, and the pipeline of available guests was unpredictable, limiting the platform’s content output and growth potential.
Solution :
As a Marketing Specialist, I implemented a dual-channel outreach strategy integrating LinkedIn Sales Navigator and email marketing automation. I built targeted lead lists of senior business professionals from Sales Navigator and Apollo, then crafted personalized outreach emails inviting them to participate in AskCMO interviews. To complement this, I reversed the funnel by engaging leads first via LinkedIn and following up through tailored email sequences to increase conversions.
This data-driven approach led to a 70% increase in positive response rates, a 40% faster lead-to-interview conversion time, and a 30% growth in the overall candidate pipeline within the first campaign cycle. The process became fully scalable, creating a repeatable system that continuously attracts and engages high-value business leaders for future interviews.
More Projects
Email Marketing
AskCMO Email Marketing
Year :
2025
Industry :
Paid Media
Client :
Time Media
Project Duration :
5 Months
Problem :
AskCMO, a platform focused on interviewing top business professionals, faced challenges in consistently sourcing and engaging qualified candidates for their interview series. The team relied heavily on manual outreach through LinkedIn, which was time-consuming and yielded inconsistent results. There was no structured email campaign in place to nurture or convert high-quality leads into confirmed interviewees. As a result, lead response rates were low, and the pipeline of available guests was unpredictable, limiting the platform’s content output and growth potential.
Solution :
As a Marketing Specialist, I implemented a dual-channel outreach strategy integrating LinkedIn Sales Navigator and email marketing automation. I built targeted lead lists of senior business professionals from Sales Navigator and Apollo, then crafted personalized outreach emails inviting them to participate in AskCMO interviews. To complement this, I reversed the funnel by engaging leads first via LinkedIn and following up through tailored email sequences to increase conversions.
This data-driven approach led to a 70% increase in positive response rates, a 40% faster lead-to-interview conversion time, and a 30% growth in the overall candidate pipeline within the first campaign cycle. The process became fully scalable, creating a repeatable system that continuously attracts and engages high-value business leaders for future interviews.
More Projects
Email Marketing
AskCMO Email Marketing
Year :
2025
Industry :
Paid Media
Client :
Time Media
Project Duration :
5 Months
Problem :
AskCMO, a platform focused on interviewing top business professionals, faced challenges in consistently sourcing and engaging qualified candidates for their interview series. The team relied heavily on manual outreach through LinkedIn, which was time-consuming and yielded inconsistent results. There was no structured email campaign in place to nurture or convert high-quality leads into confirmed interviewees. As a result, lead response rates were low, and the pipeline of available guests was unpredictable, limiting the platform’s content output and growth potential.
Solution :
As a Marketing Specialist, I implemented a dual-channel outreach strategy integrating LinkedIn Sales Navigator and email marketing automation. I built targeted lead lists of senior business professionals from Sales Navigator and Apollo, then crafted personalized outreach emails inviting them to participate in AskCMO interviews. To complement this, I reversed the funnel by engaging leads first via LinkedIn and following up through tailored email sequences to increase conversions.
This data-driven approach led to a 70% increase in positive response rates, a 40% faster lead-to-interview conversion time, and a 30% growth in the overall candidate pipeline within the first campaign cycle. The process became fully scalable, creating a repeatable system that continuously attracts and engages high-value business leaders for future interviews.